Adam Young
Director Product Marketing, Apparel · Adidas
In My Own Words
Accomplished marketing Director offering 10+ years of experience in product creation and merchandising. Successful in building impactful stories driving businesses forward into the 21st century; focusing on the consumer and brand positioning, combining cross-functional competencies, business acumen, team leadership and a strong personal drive to succeed.
Work Experience
Director Product Marketing, Apparel
Adidas2019 – 2020
China • Due to Covid-19, looking for new opportunities outside of China. • Managed the apparel product lines delivering $500M in sales across ~3000 stores with a team of 7. • Rebooted the business plan by remapping the target consumer, product positioning and look & feel in marketplace. • Structured new teams and development calendars into 3 pipelines for future, midterm and close to market trigger points for new/replenish. • Adapted to constant change internal/external while motivating, leading and organizing teams best suited for growth and alignment.
Product Development Manager, Apparel and Accessories
Hard Rock International2018 – 2019
Created new product concepts and creations across Cafes (200), Hotels (35), Casinos (15) and resorts (12) ~$200M. • Managed our partner-base from project bid thru delivery, including costing, timelines, design details, fit and QC. • Improved key business drivers impacting margins/sales with new sourcing partners and supply chain improvements. • Trained and mentored team with creation metrics, Q/C standards, design process and key costing variables
Product Line Management [Consultant], Apparel & Accessories
Mitchell & Ness2018 – 2018
• Created new processes and structures to support a business transition • Improved department focuses to allow for greater accountability and ownership • Drove timeline management and business growth areas expanding consumer base and distribution • Strategic business plan management aligning with leadership and board members for future growth targets and organizational structures
Product Line Manager, Performance Apparel
ASICS2016 – 2017
*Office relocated to Boston from Irvine - managed through the transition • Led the men's performance apparel business ~100M Euro and drove timelines adherence and SKU efficiencies throughout the Americas. • Leveraged and expanded supplier/sourcing practices for duty, cost and speed-to-market savings and improvements. • Built up the ASICS apparel business in the Americas with key profitable initiatives, increasing outlet and ecomm business by 16% CAGR • Managed and developed apparel team adapting through changing systems and processes, mentoring and change management.
Global Product Line Manager, Performance & Lifestyle Apparel
PUMA2013 – 2016
• Drove profitability growth through line/SKU efficiencies, maximizing product margins and fabric/style consolidations across businesses. • Created a consistent and commercialized approach to key partner collaborations driving growth within Footlocker and other key accounts. • Launched a new margin-rich essentials line (+60% growth) and lead key initiatives in training apparel with strong growth year over year. • Led and managed the North American graphics design/development business; driving key growth and quick-react KPI's across channels. • Commercialized award-winning technologies: ACTV/RCVR compression
Associate Product Line Manager, Apparel
Eddie Bauer2011 – 2013
• Led and maintained product lines for $200M men's business while driving aggressive margin targets (+2%) comps. • Managed over 600 SKUs across men's apparel categories and responsible for FOB targets and margins • Reacted to and drove new product concepts delivering within a newly built ecomm platform and digital landscape
Radio Ratings Analyst
MEDIA SENSE - Los Angeles/ London2007 – 2011
• Drove key market strategies and planning with new ratings format - facilitating new syndication deals with top talent (Ryan Seacrest) • Advised on show formatting and created innovative approaches directly with on-air talent for higher ratings and audience capture
Menswear Buyer
GRAFFITI2005 – 2007
• Created consumer centric assortments, nurtured and negotiated with key accounts and managed budgets for seasonal buys. • Developed innovative promotions and implemented a new pricing structure increasing store profitability and impulse POS purchases. • Maintained and built quality relationships with vendors, suppliers and negotiated terms for invoice management and flexibility of inventory
Education
Bachelor of Arts
American Intercontinental University / Regents College - London2010
Bachelor of Arts
Associates of Arts
Fashion Institute of Design and Merchandising - Los Angeles2008
Associates of Arts
Industries
Activity
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