Bachelor of Fine Arts in Design and Advertising

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Accessory Product Manager and New Product Introduction

Project Management

Mission: Drive increase in sales and profits through leadership in product management, new product development, vendor sourcing, and marketing and sales strategies. 

Over the last twenty years, my commitment to excellence and utilizing my skills have led to the successful introduction and management of product categories for branded companies such as Super73, Body Glove, Jet Pilot, Jimmy Styks, BZ, Morey Boogie, Churchill Fins, Yamaha Watercraft Accessories, and Yamaha Seascooters. Working cross-functionally with the entire supply chain teams, I helped launch over 2000 products, build over $650 million in marketplace value, and drove lower costs and faster processes. 

Expertise:
• Product Management
• Product Development
• Brand Development
• Art Direction
• Graphic Design
• Packaging
• Digital Design
• Print and Digital Media
• Visual Storytelling
• Logos and Typography
• Brand Identity
• Global Branding
• E-commerce and Web Design
• Visual Design
• Art Directing Photoshoots
• Art Directing Illustration
• Social Media Marketing Campaigns
• Marketing Materials
• Composition
• Signage
• Creative Problem Solving

Technical Skills:
• Adobe Creative Suite
• Adobe Illustrator
• Adobe Photoshop
•Adobe InDesign
•Adobe Acrobat
• Adobe Premiere Pro
• Shopify - LinkedIn Learning Certified 
• Monday - LinkedIn Learning Certified
• Jira - LinkedIn Learning Certified
• Microsoft Office - Teams, Word, Excel, PowerPoint, Outlook, OneDrive, 
• NetSuite ERP
• Microsoft Great Plains ERP

Associations: 
• SWEL: Surf Waves Enjoy Life Nonprofit Board of Directors
• SEMA: Surf Industry Members Association
• WSIA: Water Sports Industry Association
• AIGA: American Institute of Graphic Arts

Identified, launched, and sourced new products, resulting in faster deliveries, inventory turns, and lower operating costs. 

• Implemented a more efficient supply chain operating system and developed effective communication with crucial overseas manufacturing and component suppliers, resulting in an average margin increase of 15%. 

• Re-engineered the development and Go-to-market processes, including implementing PLM Software and improving cross-functional communication. 

• Improved quality and delivery issues with the vendors of parts and warranty, saving over $1 million annually in customer service claims and enhanced customer satisfaction. 

• Rationalized the number of SKUs for parts and accessories by eliminating underperforming products, leading to more efficient operations, increased working capital, and accelerated sales velocity. 

• Developed the strategy and implemented the transferring of third-party accessories to drop shipping programs, lowering $1.5 million in working capital.

Skills: Cross-functional Team Leadership · Stage-Gate · Budgeting · Purchasing Negotiation · Supply Chain Management · Product Development · Team Leadership · Project Management · Art Direction · Brand Development · Strategic Planning · Brand Management · Leadership · Presentation Skills · Content Creation · Development communication 

Responsible for leading an award-winning, multifunctional new product introduction team developing new products, optimizing product launches, go-to-market strategies, and marketing innovations. 

• Achieved over $550 Million in sales in new product launches, including a significant $50 million boost from a strategic partnership with Walmart. 

• Developed and maintained critical partnerships with prominent retailers, including Big 5, Costco, Sam's Club, Cabela's, Bass Pro Shops, Dick's Sporting Goods, and others in the sporting goods industry. 

• Developed and launched new innovative products for renowned brands such as Body Glove, Jet Pilot, Jimmy Styks, BZ, Morey Boogie, Churchill Fins, Yamaha Watercraft Accessories, and Yamaha Seascooters. 

• Identified and built new product categories such as Paddle Pals Learn to Swim Line, Wake Surfboard for Jet Pilot, and Yamaha Seascooters, resulting in $135 million in additional sales. 

• Led the rationalization of existing SKUs and focused on higher profit margins. 

• Managed teams to sell excess inventory, freeing up over $2.5 million in working capital. 

• Reorganized the development team to streamline the stage gate process, resulting in faster product development cycles and reduced waste in the R&D budgets. 

• Initiated creative and effective marketing strategies to work within tight budgets and maximize impact. 

• Organized and attended the company's representation at Surf Expo and Outdoor Retailer trade shows.

Skills: Team Leadership · Art Direction · Brand Development

Director of New Product Development and Marketing

Responsible for designing and executing graphic designs for brands such as Body Glove, Disney, Maui & Sons, and Ocean Pacific. 

• Developed a new product segment of Body Glove Pet products and successfully helped obtain $2.5 million in new business with Petco and PetSmart. 

• Supervised cost-cutting of location photoshoots for sales and packaging materials while maintaining brand quality and consistency. 

• Assisted in obtaining new business from prominent retailers Costco, Sam's Club, BJ's, Sports Authority, Sport Chalet, Dicks Sporting Goods, Target, and Walmart. 

• Collaborated closely with cross-functional teams to ensure design requirements and timelines. 

• Developed and implemented innovative shoppable pallets for club stores, helping to drive new sales growth. 

• Designed packaging, sales brochures, magazine ads, catalogs, and marketing collateral to align with market trends and regulations.

Skills: Team Leadership · Art Direction · Brand Development

Art Director and New Product Development

Collaborated closely with the marketing and sales departments to ensure seamless coordination for graphic design and photography projects to enhance brand consistency and messaging. 

• Developed creative packaging concepts, supervised photoshoots, created detailed mockups, and ensured the final packaging designs were visually appealing and on-brand. 

• Supervised location photoshoots, ensuring they met the artistic and technical standards in post-production to achieve the desired visual impact. 

• Negotiated sourcing with external suppliers for printing production to meet project deadlines and maintain cost efficiency while upholding quality standards.

Skills: Team Leadership · Art Direction · Brand Development

Designer and Photographer

Responsible for overseeing operations from pre-press to finished goods for custom apparel production. 

• Streamlined daily workflows within the manufacturing process and coordinated timelines to meet client demand while maintaining high product quality. 

• Collaborated closely with graphic artists and designers, implementing innovative printing technologies to enhance custom apparel's aesthetic appeal and market competitiveness. 

• Improved quality assurance measures, inspections, issue resolution, and proactive prevention of errors and defects, resulting in increased profitability. 

• Sourced and engaged external raw materials suppliers, reducing the overall production cost.

Skills: Product Development · Team Leadership · Project Management · Marketing Strategy · Studio Lighting · Brand Development · Digital Marketing · Video Production · Video Editing

Co-Owner

Adam Rosinsky is an Accessory Product Manager and New Product Introduction at SUPER73 in Long Beach.

Adam Rosinsky

Adam Rosinsky

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