Led and supervised all sales, distribution, and marketing for specific brands in the Florida Territory within the Bolle Brands portfolio, including, Bolle Eyewear, SPY Optics, Serengeti Eyewear, and H2Optics. Collaborated with VP's to designed effective sales plans, including forecasts and budgets, to achieve goals for monthly, quarterly and yearly sales within the territory. Actively participated in conventions/training courses, trade fairs, industry meetings, and other sales exhibitions. As well as being responsible for local and/or regionally sponsored events. Communicated all information regarding market conditions, existing & potential customers, pricing, competitive activities, reactions, and any issues from customers directly to Bolle Brands. * Managed over 160 accounts, across four brands within the territory, including brick and mortar & ecommerce Key Accounts, including Ron Jon Surf Shop (Nationally), Maui Nix & Sunglass World (Regionally). * Identified marketing and sales opportunities through events, sponsorships, multi-platform advertising, and product placement, including brand ambassadors or athletes sponsorships. * Prospected and established new channels of business and distribution. * Maintained a high level of communication and customer service.

Led and supervised all sales, distribution, and marketing platforms for specific territories, including Bolle Eyewear, SPY Optics, Serengeti Eyewear, and H2Optics. Designed effective sales plans, including forecasts and budgets, to achieve goals for quarterly and yearly sales in territory. Actively participated in conventions/training courses, trade fairs, industry meetings, conventions, and other sales exhibitions. Communicated all information regarding market conditions, existing/potential customers, pricing, competitive activities, reactions, and/or complaints from customers to Bolle Brands. ? Identified marketing and sales opportunities through events, sponsorships, multi-platform advertising, and product placement, including brand ambassadors or athletes.

Ensured brand consistency and saliency, including developing and executing social media strategy by determining company's vision and mission while overseeing brand management and in-house/outsourced marketing activities. Planned annual budget by understanding revenue, expenses, and profitability of all programs and retreats, while maintaining income and expense records. Fostered and strengthened relationships with retreat groups and teachers internationally to develop partnerships, expand offerings, and prospect for clients with focus on corporate events. Customized pricing structure by conducting market analysis and adjusting rates based on affordability principles and market trends for targeted customers. * Established and grew yoga-based retreat company while developing an extensive program in collaboration with investors by utilizing experience working with national & international yoga retreats. * Drove business growth and became competitive by focusing on best customer service in industry and offering memorable experiences for guests, including 5-star food selections, award-winning retreat leaders, activities and countless hours of relaxation. * Improved quality of programs offered while analyzing customer data and executing ways to engage with new/existing customers by devising and deploying systems and business strategies aligned with company mission. * Offered and maintained high standard of service by organizing and executing retreat operations and programs in collaboration with facilities, kitchen, and support staff, including vendors. * Facilitated daily running of yoga classes and wellness services, delivering detailed orientation and ongoing on-site support for retreatants and resident teachers while conducting private and corporate yoga classes, with up to 100+ practitioners simultaneously.

Ensured brand consistency and saliency, including developing and executing social media strategy by determining company's vision and mission while overseeing brand management and in-house/outsourced marketing activities. Planned annual budget by understanding revenue, expenses, and profitability of all programs and retreats and maintaining income and expense records. Fostered and strengthened relationships with retreat groups and teachers internationally to develop partnerships, expand offerings, and prospect for clients with focus on corporate clients. Customized pricing structure by conducting market analysis and adjusting rates based on affordability principles and market trends for targeted customers. - Established and grew yoga-based retreat company and developed extensive program in collaboration with investors by utilizing experience working for international yoga retreats. - Drove business growth and became competitive by focusing on best customer service in industry and offering memorable experiences for guests, including 5-star food selections, award-winning retreat leaders, and countless hours of relaxation. - Improved quality of programs offered while analyzing customer data and executing ways to engage with new/existing customers by devising and deploying systems and business strategies aligned with company mission. - Offered and maintained high standard of service by organizing and executing retreat operations and programs in collaboration with facilities, kitchen, and support staff, including vendors. - Facilitated daily running of yoga classes and wellness services, delivering detailed orientation and ongoing on-site support for guests and resident teachers while conducting private and corporate yoga classes, with 100+ practitioners simultaneously.