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Sales Representative

Marketing & Sales

Results-driven professional with track record of driving business growth and achieving sales targets by developing and executing sales and marketing strategies to increase revenue and market share. Instrumental in identifying opportunities, developing compelling value propositions, and positioning products and services in market by leveraging understanding of customer needs and behaviors. Excels at demonstrating strong leadership and team management abilities, leading high-performing sales and marketing teams to exceed targets. Skilled at setting clear objectives, providing guidance, and motivating team members to deliver exceptional results. Capable of planning integrated marketing campaigns and utilizing various channels to drive brand awareness and generate leads. Possess many talents in art, photography, and journalism as well as &nbsp;multiple certifications in the yoga and health field.

Led and supervised all sales, distribution, and marketing for specific brands in the Florida Territory within the Bolle Brands portfolio, including, Bolle Eyewear, SPY Optics, Serengeti Eyewear, and H2Optics. Collaborated with VP's to designed effective sales plans, including forecasts and budgets, to achieve goals for monthly, quarterly and yearly sales within the territory. Actively participated in conventions/training courses, trade fairs, industry meetings, and other sales exhibitions. As well as being responsible for local and/or regionally sponsored events. Communicated all information regarding market conditions, existing & potential customers, pricing, competitive activities, reactions, and any issues from customers directly to Bolle Brands.
*	Managed over 160 accounts, across four brands within the territory, including brick and mortar & ecommerce Key Accounts, including Ron Jon Surf Shop (Nationally), Maui Nix & Sunglass World (Regionally).
*	Identified marketing and sales opportunities through events, sponsorships, multi-platform advertising, and product placement, including brand ambassadors or athletes sponsorships.
*	Prospected and established new channels of business and distribution.
*	Maintained a high level of communication and customer service.

Account Executive Territory Management

Led and supervised all sales, distribution, and marketing platforms for specific territories, including Bolle Eyewear, SPY Optics, Serengeti Eyewear, and H2Optics. Designed effective sales plans, including forecasts and budgets, to achieve goals for quarterly and yearly sales in territory. Actively participated in conventions/training courses, trade fairs, industry meetings, conventions, and other sales exhibitions. Communicated all information regarding market conditions, existing/potential customers, pricing, competitive activities, reactions, and/or complaints from customers to Bolle Brands.
?	Identified marketing and sales opportunities through events, sponsorships, multi-platform advertising, and product placement, including brand ambassadors or athletes. 




Senior Account Executive/Territory Manager

Ensured brand consistency and saliency, including developing and executing social media strategy by determining company's vision and mission while overseeing brand management and in-house/outsourced marketing activities. Planned annual budget by understanding revenue, expenses, and profitability of all programs and retreats, while maintaining income and expense records. Fostered and strengthened relationships with retreat groups and teachers internationally to develop partnerships, expand offerings, and prospect for clients with focus on corporate events.	Customized pricing structure by conducting market analysis and adjusting rates based on affordability principles and market trends for targeted customers.
*	Established and grew yoga-based retreat company while developing an extensive program in collaboration with investors by utilizing experience working with national & international yoga retreats.
*	Drove business growth and became competitive by focusing on best customer service in industry and offering memorable experiences for guests, including 5-star food selections, award-winning retreat leaders, activities and countless hours of relaxation.
*	Improved quality of programs offered while analyzing customer data and executing ways to engage with new/existing customers by devising and deploying systems and business strategies aligned with company mission.
*	Offered and maintained high standard of service by organizing and executing retreat operations and programs in collaboration with facilities, kitchen, and support staff, including vendors.
*	Facilitated daily running of yoga classes and wellness services, delivering detailed orientation and ongoing on-site support for retreatants and resident teachers while conducting private and corporate yoga classes, with up to 100+ practitioners simultaneously.

Buiness Owner Retreat Manager AND Yoga Instructor

Ensured brand consistency and saliency, including developing and executing social media strategy by determining company's vision and mission while overseeing brand management and in-house/outsourced marketing activities. Planned annual budget by understanding revenue, expenses, and profitability of all programs and retreats and maintaining income and expense records. Fostered and strengthened relationships with retreat groups and teachers internationally to develop partnerships, expand offerings, and prospect for clients with focus on corporate clients. 	Customized pricing structure by conducting market analysis and adjusting rates based on affordability principles and market trends for targeted customers.
-	Established and grew yoga-based retreat company and developed extensive program in collaboration with investors by utilizing experience working for international yoga retreats. 
-	Drove business growth and became competitive by focusing on best customer service in industry and offering memorable experiences for guests, including 5-star food selections, award-winning retreat leaders, and countless hours of relaxation.
-	Improved quality of programs offered while analyzing customer data and executing ways to engage with new/existing customers by devising and deploying systems and business strategies aligned with company mission.
-	Offered and maintained high standard of service by organizing and executing retreat operations and programs in collaboration with facilities, kitchen, and support staff, including vendors. 
-	Facilitated daily running of yoga classes and wellness services, delivering detailed orientation and ongoing on-site support for guests and resident teachers while conducting private and corporate yoga classes, with 100+ practitioners simultaneously. 


Business Owner, Retreat Manager, Yoga Instructor

Directed sales and marketing with existing accounts within my assigned territory, while prospecting for new opputunities, by planning an efficient schedule allowing adequate time for both. Facilitated Channel Sales Manager in execution of sales strategies while overseeing strategic account planning, go-to-market, retailer online integration, credit management, trade marketing, and forecasting. Secured inventory needs, marketing materials, and activations by implementing assortment/planogram by brand at customer level and set up/reinforced weekly replenishment systems in coordination with internal teams. Kept management informed on territory status by submitting activity and results reports, encompassing daily call reports, weekly work plans, and monthly and annual territory analyses.
*	Surpassed weekly, monthly, quarterly, and annual goals, receiving two Sales Representative of the Year nominations.
*	Grew two territories by 34-45%, to 130+ accounts and $2M in sales by building account base and distribution to ensure steady growth without oversaturation or loss of accounts.
*	Met customers' needs by preparing marketing budgets, allocating funds, forecasting weekly sales and special projects, and establishing merchandising programs in alignment with corporate objectives.
*	Increased retail sellouts with customers by implementing effective strategies by brand with 360 approaches using trade marketing tools and in-store service support while negotiating client renewals to meet profitability goals.
*	Drove top-line sales by devising customer sales strategies, building brand awareness and equities, and supporting brand standards while administering sales presentations during market weeks with top customers, including conducting business reviews using company reports.

Sales Representative AND Account Management

Directed existing accounts and established new opportunities by planning efficient schedule to service existing and potential sales outlets. Facilitated Channel Sales Manager in execution of sales strategies while overseeing strategic account planning, go-to-market, retailer online integration, credit management, trade marketing, and forecasting. Secured inventory needs, marketing materials, and activations by implementing assortment/planogram by brand at customer level and set up/reinforced weekly replenishment systems in coordination with internal teams. Kept management informed on territory status by submitting activity and results reports, encompassing daily call reports, weekly work plans, and monthly and annual territory analyses.

-	Surpassed weekly, monthly, quarterly, and annual goals, receiving two Sales Representative of the Year nominations. 
-	Grew two territories by 34-45%, to 130+ accounts and $2M in sales by building account base and distribution to ensure steady growth without over saturation or loss of accounts. 
-	Met customers’ needs by preparing marketing budgets, allocating funds, forecasting weekly sales and special projects, and establishing merchandising programs in alignment with corporate objectives. 
-	Increased retail sellouts with customers by implementing effective strategies by brand with 360 approaches using trade marketing tools and in-store service support while negotiating client renewals to meet profitability goals. 
-	Drove top-line sales by devising customer sales strategies, building brand awareness and equities, and supporting brand standards while administering sales presentations during market weeks with top customers, including conducting business reviews using company reports. 


Account Manager & Sales Representative (Seattle/W. Washington)

Ensured team stayed abreast of industry and competitors while offering feedback and support on research and development activities. Partnered with Sales department to plan, budget, and implement marketing initiatives to reach set targets while collaborating with senior Manager of Field Marketing to translate program strategy and initiatives into measurable program results.
*	Led global marking initiative to promote Oakley brand and lifestyle and was appointed to spearhead entire Mobile Marketing function through skill-based team of professional Marketers.
*	Directed $1MM+ in Oakley Lab assets within the US and Canada, including truck and equipment, team members, event scheduling, and travel planning.
*	Improved efficiency of new sales employees and retail accounts by designing original training videos to help establish training programs in R&D while planning in-store/out-of-store training events for all retail accounts.
*	Developed unique brand experiences, including national and international events such as Major League Baseball Spring Training, Winter and Summer X Games, New York and Boston Marathons, Rock n Roll Marathons, NY Giants Training Camp, and NASCAR races.

Regional Rolling O Lab Manager US Marketing

Ensured team stayed abreast of industry and competitors while offering feedback and support on research and development activities. Partnered with Sales department to plan, budget, and implement marketing initiatives to reach set targets while collaborating with senior Manager of Field Marketing to translate program strategy and initiatives into measurable program results.
-	Led global marking initiative to promote Oakley brand and lifestyle and was appointed to spearhead entire Mobile Marketing function through skill-based team of professional Marketers. 
-	Directed $1MM+ in Oakley Lab assets within the US and Canada, including truck and equipment, team members, event scheduling, and travel planning. 
-	Improved efficiency of new sales employees and retail accounts by designing original training videos to help establish training programs in R&D while planning in-store/out-of-store training events for all retail accounts. 
-	Developed unique brand experiences, including national and international events such as Major League Baseball Spring Training, Winter and Summer X Games, New York and Boston Marathons, Rock n Roll Marathons, NY Giants Training Camp, and NASCAR races.


Regional Rolling O Lab Manager – US Marketing

Adam Racioppi is a Sales Representative at Bolle Brands FL in Jacksonville, FL. View their experience, skills and work history on Malakye — the professional…

Adam Racioppi — Sales Representative at Bolle Brands FL

Adam Racioppi

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