Adam Philbin

I Provide expertise in the areas of marketing, media, communications, and strategic partnerships to companies of various sizes, resulting in increases in sales, brand awareness and social media and digital presence.

Oversee the external communication process for the Television Academy to the members. Develop and implement marketing strategies/campaigns, including Social and New Media initiatives and Brand Strategy for the Television Academy, Television Academy Foundation, Emmy Awards and related programs. Manage international broadcast partnerships. Highlights: • Created a streamlined process to communicate with Television Academy members which reduced the amount of communiques sent, while increasing the relevance of each. Review all external communications for brand consistency and appropriateness • Managed the RFP process to select a vendor responsible for the Brand Review and then worked directly with the chosen vendor to establish a new Brand Position, Brand Voice and Logo for our organization. After the Brand Review was complete, I served as the main person responsible for developing and executing the Rollout of our new Brand Position, Brand Voice and Logo to the television industry and th

Director of Business Development • Responsible for the recruitment of Key Word Brokers, which resulted in an increase in the external sales force, increasing revenues. • Supervised the internal sales staff which consisted of a team of 10 people, providing training and resulting in an increase of 10% in sales. • Managed the download processes of the company’s proprietary internet browser, allowing for downloads averaging 100,000 per 30 days. • Developed outreach and marketing materials to acquire new users and strategic partners, leading to an increase of 35% in users and associations with strategic partners.

• Developed the marketing and public relations strategies, securing articles in major periodicals about the company, as well as successfully introduce the products at the annual Toy Fair in New York • Secured strategic partnerships with zoos, aquariums, and wildlife sanctuaries and built a network of over 100 of these organizations that we featured on our website, and in turn promoted our company and products. • Supervised the outside vendors for the company including the website developer and the external sales force, reducing website costs by 35% and building a nationwide sales force. • Designed and issued all marketing and sales collateral for the company, allowing our sales force to successfully sell or products.

• Oversaw the client services group which consisted of a staff of five, increasing clients from to 50. • Responsible for the marketing initiatives of the company, including managing the annual marketing budget of $50,000, which improved the company’s visibility and presence in the industry. • Coordinated and supervised the video shoots with fund managers, including the hiring of crews and travel arrangements, saving the company $75,000 in production costs based on my contacts.

Managed three separate departments within FOX Broadcasting • Affiliate Promotion - Supervised 27 FOX Affiliate Stations in various television markets across the country placing media buys, providing national promotion materials and developing specific marketing strategies for each market which allowed for a greater implementation of FOX Network priorities and resulted in ratings increases for the Affiliates. • On-Air Planning – Coordinated the day-to-day communication between the groups that made up the Marketing Department for FOX Broadcasting (On-Air Promo, Publicity, Affiliate Promotion, National Promotion, National Media, Buying, Print and FOX.com) via a weekly calendar. This resulted in a greater flow of communication. • FOX.com – Managed the content calendar including weekly priorities and production schedules for content producers which allowed for a smooth and robust re-launch of FOX.com ensuring the look and feel on-line was consistent with the look and feel on-air.