Summary
Activity
Work experience
tentree international inc.
Retail Marketing Lead | 03/2019 - 10/2019
• Content coordination and distribution for key accounts across North America
• tentree branded store project manager
• Retail marketing project management – assets, windows, and branding
• International tradeshow booth design and management (Outdoor Retailer, ISPO, Grassroots Alliance)
• Develop seasonal retail marketing strategies and hero focuses
• North American marketing development project coordinator
• Point of purchase development and distribution
• Copy and translation project manager
• Marketing liaison with European agency
• Brand refresh coordinator throughout wholesale channels
• GTM catalogue page coordinator
• Project manage branded shop-in-shop installations
• Wholesale account and sales team marketing liaison
• Seasonal asset management and tier kit designer
• Intern mentor
Columbia Sportswear
Field Marketing Representative | 12/2014 - 05/2018
EVENT COORDINATOR, working with partners & vendors, to increase brand awareness & drive sell-through at local independent retailers.
VISUAL MERCHANDISER for over 100 Shop-In-Shop locations across British Columbia, negotiating with regional/district managers to enhance the in-store presence of the Brand. My final 6 months increased my portfolio to include Alberta.
ROLL OUT SHOP-IN-SHOPS & identify potential new locations.
Oversee all marketing aspects of Columbia's BRANDED STORE
(Whistler, BC). Managing all in-store changes based on marketing
seasonal initiatives & coordinate promotional events to drive sales.
PROJECT LEAD on national release digital/interactive POP.
Coordinate PRODUCT KNOWLEDGE EVENTS across BC and represent
Columbia/SOREL at events held by accounts.
POINT OF CONTACT for influencers & sponsored athletes within BC.
LIAISE WITH REGIONAL PARTNERS to grow stronger B2B relationships
and assist/filter communications to Marketing + Sales team.
Mons Royale Merino
Social Media Influencer | 12/2013 - 12/2014
Create brand awareness through online street team marketing strategies.
Distribution of promotional codes and other brand advertising material.
Social media interaction with potential customer base.
Mainpeak Australia
Visual Merchandiser, Events Planner and Ski/Snowboard Technician | 10/2007 - 04/2014
Sales floor and window display merchandiser.
Coordinate local events
Sales assistant in primarily Snowboard/Ski department, offering help in other departments when needed.
Sponsored employee (Mainpeak Guru), hosting events and interacting with customers outside of store hours.
Company Website blogging and product reviews.
Train new staff on products and company procedures.
Design point of sale.
Ski/Snowboard technician.
Managed customer dissatisfaction.
Warehouse inventory movements between stores.
Interstate travel for product testing and brand interaction.
IGA Supermarket
Key Holder and Supervisor | 01/2001 - 02/2008
Key holder duties
Manage staff throughout the store.
Resolve customer complaints
End of day balancing of sales.
Inventory ordering and receiving.
Education history
Curtin University
Bachelor of Commerce | 2004 - 2013
