Skills: Strategic Planning · Go-to-market Strategy · Photo Shoot Production · Retail · Marketing Strategy · Sales · Marketing · Product Development · Branding · Brand Management · Styling · Licensing · Time Management · Product Assortment Planning · Customer Insight · Apparel · Textiles · Briefing · Multi-channel Retail · Brand Activation · Microsoft Office · Fashion · Content Marketing · Trend Forecasting · Management · Integrated Marketing · Visual Merchandising · Trade Marketing · Microsoft Excel · Retail Marketing · Brand Development · Trend Analysis · Strategy · Product Marketing · Fashion Design · E-commerce · Merchandising · Sportswear

Brand + Creative | Ex Timberland, Fanatics, Costa Sunglasses | Product Obsessed

Creative & Design

Over the past 15 years, I’ve had the opportunity to work with iconic, cult-worthy and purpose-driven brands in the sports, outdoor and lifestyle industries, turning consumer insights into category leadership and fostering loyal brand communities. I’m passionate about creating and building culturally relevant, emotionally resonant brands that go beyond just selling products—they inspire connection, belonging and a sense of joy through shared passions. From developing go-to-market strategies to producing compelling visual content and driving grassroots marketing activations, I thrive at the intersection of creativity and strategy. Whether through innovative partnerships, storytelling or experiential campaigns that leave a lasting impact, I love bringing ideas to life in ways that turn customers into lifelong brand advocates. I’m naturally curious and thrive on tackling new challenges. I enjoy finding creative ways to solve problems, juggling multiple priorities and making an impact in fast-paced, ever-changing environments. What I bring to the table: Building brands that stand out and authentically connect with peopleVisual storytelling and content production that leaves a lasting impressionGrassroots and experiential marketing campaigns that get people talking &amp; build loyaltyIn-depth expertise in licensed and branded products, including footwear, apparel, eyewear &amp; sporting goodsCreative partnerships and sports licensing know-howTurning consumer insights and trends into actionable strategies that drive resultsDriving purpose-led initiatives in sustainability and cause marketingLeading cross-functional teams to execute complex projects seamlesslyTransforming ambiguity into clear, actionable strategies that drive impactA deep love for anything in, on or near water

Senior Marketing Manager

Member Of The Board Of Advisors

Product Marketing Manager

Assisted internationally recognized Brisbane-based photographer, Dale Travers, on photoshoot production of 120 PTO athletes over the course of five days at Daytona International Speedway. Dale produced elevated content that was used to promote racing on a global stage to reach and inspire new fans around the world like never before by capturing the passion, determination and achievements of professional triathletes.

Photoshoot Assistant

Trade Marketing Manager, Key Accounts

Market Lead

Brand Activation Manager - Visual Merchandising and Events

Operations + Visual Merchandising Manager

Merchandiser - MLB, NFL, NHL, NBA & MLS

Merchandise Associate - Women's Apparel

Operations

Executive Assistant to the Vice President, DTC

Assistant Store Manager

Abi Germaine is a Brand + Creative at Surf 9 LLC in Fort Myers, Florida. View their experience, skills and work history on Malakye — the professional network…

Abi Germaine — Brand + Creative at Surf 9 LLC

Abi Germaine — Brand + Creative at Surf 9 LLC

Abi Germaine

Skills

Interests

Industries

Work experience

Surf 9 LLC

University of South Florida Muma College of Business

Surf 9 LLC

Professional Triathletes Organisation

Costa Sunglasses

Bumble

Fanatics, Inc.

Cole Haan

Majestic Athletic

Majestic Athletic

TORY BURCH

Timberland, a VF Company

Timberland, a VF Company