Abe Hernandez

Senior Graphic Artist · Malcolm Smith Motorsports

Aliso Viejo, CA

In My Own Words

A compelling fit as Senior Graphic Artist. That rare bridge between the world of design and the world of strategic business sense. The ability to simultaneously operate from the creative aesthetic to the organizational mindset in order to create visually appealing design while working within budget / time parameters. In short, I am a maker, creative soul that longs to collaborate, relishing the creative process

Work Experience

Creative Director / Brand Manager

Malcolm Smith Motorsports

2016 – 2020

Visual story teller of the legendary Malcolm Smith Motorsports Brand. Strategy and creativity, marketing and execution. Brand development, web site traffic growth, web site UI. Manager of all social media outlets, creating engaging content to grow customer following. Execute creative concepts that are on strategy across all channels Generate breakthrough ideas and constantly striving for new, better, more innovative design Manage workflow efficiently, responsible for timing and delivery of all visual assets Work collaboratively with partners and members of sales team and core departments Work closely with copywriter to concept and plan out seasonal editorial and copy

Communications Director

Water Of Life Church

2014 – 2015

Supervised a team of 7 employees to strategize, develop, design and display every form of communication for a 3 Campus, 7,000 member church that included an in-house print shop and film studio.

Owner / Artist

aHbe Racer

2011 – 2014

Created and maintained a vintage moto inspired art and apparel line.

Created pop up store concept inviting customers to experience art in a dynamic manner.

Traveled extensively displaying art and creating pieces using reclaimed materials along the journey.

Art Director

NOTW/Truth/Canvas

2001 – 2010

Supervised a team of 3 to create apparel designs, marketing collateral, online graphics, catalogs and event graphics. Responsible for ensuring all apparel designed for each season was completed to spec.