Outdoor

Photography

Traveling

Board games

Graphic Design and Marketing Specialist

Creative & Design

I am an experienced product and graphic designer at Wigwam. My experience has given me a great understanding of how to create high end products with on trend color and patterns for multiple target markets, primarily the outdoor and boutique markets. I am a self motivated individual that is always searching for new ways to help the team succeed. I enjoy pushing the boundaries of what is believed to be possible to create a better product. My goal is always to make the best quality product possible, with a design and aesthetic that people will love that will ultimately help them reach their goals.

Conceive, design, and produce high-impact digital, print, and video marketing content to align with brand strategy. Research industry trends and user profiles to optimize targeting. Develop a wide variety of artwork and communications collateral, including social media content, catalogs, print mailings, sales presentations, training materials, brochures, trade show exhibits, and corporate imaging. Shoot and edit product photos, video tutorials, company headshots, and other website content. Manage projects to ensure quality and timely production. Deploy content and track engagement. Support overall brand development as a member of the marketing team.
• Reduced production costs 95% for annualized savings of $60K+ by enabling in-house photoshoots.
• Led improvement of photo and video editing processes to be more trend-forward and efficient.
• Increased social media engagement and click-throughs to website by creating image-heavy content.
• Saved 86% of photography costs in a co-worker collaboration to conduct remote customer interviews
and arrange site photos of product installations through project architects.
• Conceived and drove numerous projects and strategies to increase engagement and fill marketing gaps
for social media, product launch and promotion, website content, presentation layouts, and more.

Managed apparel design projects from concept and research through production, working with cross-functional business units to achieve manufacturing goals. Conducted trend and palette research. Led team selection of yarn library. Created technical packs to identify yarn-type placement for patented technologies. Drove projects and liaised with internal and external teams to solve problems and ensure quality production. Created sales sheets, supported catalogue layout, directed photo and video shoots, assisted with package design, and developed
website layout mockups.
• Won the return of a major national sporting goods account by updating designs. Researched industry trends, developed designs, and drove project to launch.
• Delivered client designs for a new target market with 1.5 weeks lead time and deepened SKU commitment of an upscale shoe manufacturer and retailer.
• Eliminated product loss due to packaging damage by creating a new die line that allowed socks to be held in packaging without a dart.
• Saved outsourcing expense, eliminated delays, and freed time for design and brand talent to pursue primary functions by creating a set lighting solution for professional in-house product videography.
• Reduced prototype production 90–95% and doubled seasonal design offerings by implementing Pointcarre CAD textile software solution that streamlined engineering and machine coding processes.
• Improved production planning, eliminated inventory waste, and reduced down-time with a yarn order tracking solution. Designed a yarn selection process that brought customers back to the brand.

Product and Graphic Designer

Shot and edited product and lifestyle photography; edited podcasts and video. Set up sets, repainted sweeps, and organized and maintained equipment.

Studio Assistant

Generated website design mockups to support sales efforts. Created daily graphics for social media brand messaging. Developed logo designs for clients. Produced videos and shot product photos.

Graphic Intern

Created print and digital marketing tools to promote campus comedy and music events. Collaborated with others to set up, manage, and take down events; welcomed acts and solved onsite problems.

Graphic Artist

Abbey Boehm is a Graphic Design and Marketing Specialist at Visa Lighting in Grafton, WI.

Abbey Boehm

Abbey Boehm

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Summary