Abbe Allen
Senior Designer · VOLCOM
Costa Mesa, CAIn My Own Words
WHO I AM Creative and analytical thinker with fifteen years design experience focusing on youth movements and street wear. I tap into the zeitgeist, identify emerging trends and articulate brand right themes and successful product lines. WHAT I’M ABOUT My philosophy is to draw inspiration from fashion, art, music, and extensive international travel. Strong leadership and management skills with a reputation as a strategic thinker and proven problem solver. My key strengths include color and trend direction, creative collaboration, understanding the end consumer, balancing the creative and the business side of design.
Work Experience
Senior Designer
VOLCOM2010 – 2020
• Responsible for implementing and coordinating the design strategy from conception to final product for the women's division with a focus on Women’s Denim. • Created a new sourcing strategy for the Women’s denim business. Moving 50% of the collection out of China to Mexico and U.S. to ensure a more balanced business while achieving a better quality product. • Partnering with sales team, analyzing feedback and productivity across all product categories to ensure designs are carefully targeted to market for current and future seasons. • Identify trends, color, and themes for the season as well as print and fabrication development.
Senior Designer
Quiksilver2005 – 2010
Senior Designer for Roxy and Quiksilver Women’s including fleece, tees, woven’s, outerwear, casual bottoms with primary focus on denim. • Created concepts and direction for Roxy and Quik Women’s denim division on a global calendar. • Present trends, fabric and wash direction per season to Design, Sales, Merchandising, Product Development and Division President. • Maintained denim business as the number two top grossing category for Roxy, while decreasing SKU count and increasing productivity in outerwear. • Day to day activities included: hardware and trim development, fashion and flat sketching, technical packages and wash development and attend fittings and make appropriate fit adjustments.
