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Senior Brand Marketing Manager

Marketing & Sales

Strategic brand marketer with over 10 years’ experience leading product launches, creative projects and brand initiatives. Effectively lead, develop and execute cutting-edge 360 integrated go-to-market strategies and storytelling, forming the emotional connection between brand and consumer. Content-first creative thinker, proactive problem solver and master of brand marketing execution for several product launches annually. Expert in experiential marketing, grassroots activation and engaging with the target market across all verticals. Proven success leading collaborative, cross-functional projects in a fast-paced environment. 

-Lead brand marketing team in overall strategic and creative development of global marketing campaigns and product launches (USA, Canada, Asia) including amplifying Major League Baseball sponsored athletes, Brand Ambassadors, social media influencer network and sports marketing partnerships
-Own and manage $1.5MM budget inclusive of agency fees, content development, PR, events, promotional activities and social media
-Proven ability to lead large-scale projects with effective and clear cross-functional communication for product launches, photo shoots, video production, brand events, annual product catalog, sales initiatives and more
-Leverage competitor and consumer insights to conceptualize and execute comprehensive go-to-market plans and industry-best storytelling; lead creative team in graphic design and content production for ECOM, Amazon, Social Media and Key Retail Accounts that align with the target market and current trends, resulting in growing market share of key baseball/softball sporting goods product categories
-Led successful activation of industry-first “Team Easton Experience” social media influencer launch event, resulting in 200+ social posts and collective reach of 4MM+ followers
-Manage all brand social media activity including Instagram, Twitter, Facebook, TikTok and YouTube; including paid social and identifying new social tracking tools
-Actively support retail accounts to drive sales through their digital and in-store outlets by proving custom graphic design and delivery of full asset library
-Built and opened first Easton retail store (at Easton HQ) and brand experience by managing $50K budget for design, graphics, and grand opening events resulting in $100K+ sales in first year; lead all community engagement and demo events in addition to annual Sample Sale

- Planned and managed $90K annual budget for all paid media
- Led all brand activations including College World Series and Little League World Series sponsor
booths, driving direct-to-consumer sales and Easton launch event in Osaka, Japan for the Japan market
- Successfully managed creative services including advertisements (social, web, print), in-store signage,
and packaging, executing projects accurately and on-time
- Supported brand’s video production including marketing briefs, concepts, music, tone of voice, and
talent
- Recognized as

Brand Marketing Manager

- Managed large brand events including Little League World Series, trade shows and other marketing
initiatives, handling logistics, promotional marketing & POS materials, products, and in-store support
- Handled all public relations requests and customer service inquiries

Brand Marketing Coordinator

- Organized and facilitated pre and post-game festivities including Kids Take the Field, Kids Run the Bases,
and Viva Los Dodgers
- Activated Dodgers promotional events including autograph sessions and Fan Fest events

Los Angeles Dodgers Marketing Ambassador

- Managed catalog marketing assets and distributed to sales representatives
- Supported development of Easton Ambassador Program launch and helped identify key influencers across
the country

Brand Marketing Intern

Aaron Hassel is a Senior Brand Marketing Manager at Easton Diamond Sports LLC in LOS ANGELES, CA.

Aaron Hassel

Aaron Hassel

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Education history

University of the Pacific