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Award Winning Bicycle Industry Professional |National Account Specialist | Sales Leader | Marketing Master | Brand Builder

 With over 20 years of experience in the bicycle industry, I have developed a strong set of sales and customer service skills. As a National Sales Manager and Territory Manager, I excelled at expanding dealer networks, presenting brand and product knowledge, and developing effective pricing and distribution strategies. This resulted in significant sales growth, even during challenging times. 

Prior to sales leadership roles, I gained retail experience as a Store Manager and Sales Manager, honing my skills in areas like inventory management, purchasing, and sales process optimization. I also have a background in marketing, having managed social media, events, and promotional activities.

I pride myself on my ability to understand regional markets, identify brand value, and leverage product expertise to drive sales and support business partners. I am passionate about the industry and look forward to continuing to grow our business through exceptional sales and customer service.

A.) Provide excellent communication and work in line with our distributors, retailers , and sales representatives to elevate our brand potential and market share
B.) Expand dealer network in key regions to anchor retail real estate
C.) Present brand story , technology , product knowledge , sales tools to brand buyers and dealers - including their inside and outside representatives
D.) Understand regional markets , identify brand value , and assist in pricing structures
E.) Create and manage distribution of sales tools , samples , pricelists , margins and product presentations
F.) Work cohesively with branding and marketing agents to promote our in-house brands/product
G.) Assist with product development to stay on the cusp of competition and maintain core product values

National Sales Manager

I leverage my skills in Marketing Communications, Office Administration, and Customer Relationship Management (CRM) to attract, retain, and engage the best talent for the senior living industry. I work with the leadership team to align HR strategies with business objectives, and to foster a culture of excellence, diversity, and inclusion.

A.) Developed and implemented recruitment strategies to attract qualified candidates.
B.) Utilize advanced sourcing techniques, search strings, LinkedIn Recruiter, and other sourcing tools, to identify passive candidates in the healthcare field.
C.) Collaborate with recruiters and hiring managers to understand talent requirements and develop targeted sourcing strategies.
D.) Build and maintain candidate pipelines for critical roles, ensuring a steady flow of qualified candidates.
E.) Utilize innovative sourcing methods to uncover hidden talent and reduce time-to-fill for open positions.

Virginia Talent Acquisition Specialist

A.) Provide outstanding sales and service to a 100+(and growing) dealer account network
B.) Build and execute product exposure plan to gain more retail market share within account/shops
C.) Grew an existing territory to a sales growth of 50% in 2020, and 11% the following year
D.) Maintain a marginally small loss of sales (16%) , in a downturn economy, with major supply chain shortages
E.) Create exposure for our house brands through social media and ambassadorship programs
F.) Manage , train  , and support assigned dealer network, including goal setting and promotions
G.) Assist all departments to promote on time deliveries
H.) Work with the marketing team for any assigned trade shows , marketing campaigns  , and new product launches

Virginia/Outer Banks NC Territory Manager

Supervising CBG's store service pricing and procedures. Equipping all service dept's. with  service related inventory , according to seasonal trends. Prioritizing Work Orders according to customer pickup and fast turn-over times. Co-ordinating and purchasing of chain store product according to market merchandising plans.

Service Consultant / Merchandise Consultant

East Coast U.S. Technical Representative :
1. Conduct Clinics with Dealer Network
2. Provide Warranty Service for Magura Brake Systems and Moto Systems
3.Conduct Bosch E-Bike Systems Certification Clinics
3. Provide Tech Service to Race Team Members and Pros.
4. Provide Tech Service for Lightweight Wheels Germany
5.Take opening orders for Bosch E-bike, MaguraUSA,Lake Cycling Shoes , Lightweight Wheels
6. Increase Brand exposure across Eastern United States through existing dealers from previous accounts and hold demo clinics at Product Expos and National Races.

East Coast Sales/Tech Representative

Support Territory Managers of eastern half of U.S. by : 
A. Cultivating and maintaining relationships with our IBD network
B. Provide Demos to support LBS and consumer events
C. Expose and present product line to public and leadership within IBD Management
D. Travel to IBD's and conduct Sales training best suited for our product lines within LBS market
E. Conduct Technical Support Clinics at IBDs.
F .Warranty Re-assurance 
G. Develop Marketing plan with IBD through providing Brand Marketing Assets and restructuring floor plan

East Coast Brand Activator - Raleigh USA/Lapierre Bicycles

Head Of Service Department
Store Re-Branding
Website Development
Online Sales Development
Sales Process Re-Structuring
Social Media Management/Marketing

Sales/Service Manager

Head of Sales Operations
Online Sales Director
Marketing Director
Bicycle Event Coordinator
Inventory Specialist

Sales Manager

Sales Manager
Service Manager
Daily/Weekly/Monthly Sales Reports
Inventory Control
Purchasing Specialist

Store Manager

Building All Bicycle Inventory
Asst. to Head Service Tech.

Sales Associate/Service Technician

Aaron Edler is an Award Winning Bicycle Industry Professional at Blacklist Components & Distro in Virginia Beach, Virginia.

Aaron Edler

Aaron Edler

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Education history

Thomas Nelson Community College

Phoebus High School